Discover 11 Free, Amazing Chrome Browser Extensions For Digital Marketing
As of October 2016, it is estimated that Google Chrome has a 63% worldwide usage share of web browsers as a desktop browser and 50% market share across all platforms combined, is also the most popular browser for smartphones. One driving force behind its massive popularity is the hundreds of thousands of small, free software programs […]
Entrepreneurs: Pirates of the New Age
Entrepreneurs: Pirates of the Digital Age As I watched Captain Jack sail away on the Black Pearl at the end of the first Pirates of the Caribbean film, it hit me: “That’s us. That’s me. We’re all just pirates.” If we ignore for a moment all the violent and illegal parts inherent in a life […]
Video Marketing for the Web
Online video is changing the way people engage with content, ads, and brands. Social media platforms are steadily incorporating video elements while a range of affordable technology is putting cameras and video screens in the hands of small businesses, content marketers, and consumers alike. Video is becoming the newest way for businesses and their audiences […]
Free and Cheap Web Design Tools
Comparison of the tools Wix, Squarespace, Weebly, Godaddy Website Builder, & Google Website Designer:
Even with the rise of social media sites for business, most companies realize that it is still important to have a stand alone website. A website builder is a middle ground between spending the time and energy learning to design your own site from scratch and the expense of hiring professionals to build a site for you. These services usually charge a flat monthly rate based on features and use web-based software.
Miami Digital Marketing Conference
Good news for Miami digital marketers and Chief Digital Officers, The Millennium Alliance announced the dates for their 2017 Digital Marketing Transformation Assembly – scheduled for February 6-7, 2017 at The Ritz-Carlton Coconut Grove in Miami, FL. Each year, The Millennium Alliance, a leading New York based technology, business, and educational advisory firm; hosts this […]
Learn Digital Marketing
Online channels have become more important than ever for businesses to reach and communicate with their clients and customers. This is largely due to the premise that traditional advertising is losing influence on consumers. Modern digital marketing techniques focus on internet-driven technology such as blogs, RSS, web video productions, podcasts, and social networking platforms to attract rather than pursue audience interest.
At Idea180.com, this is our favorite sandbox and we play in it all of the time. Our team comes from backgrounds in art, writing, technology, business, and design – but at heart most of us are, in one way or another, new media strategists and digital content marketers. If you share these interests, below are some resources which might interest you.
Is Your Gmail Account Putting Your Business at Risk?
-HIPPA compliance and email encryption.
-Protected Health Information Privacy & Security Rules
-Who Must Meet These Standards?
-Gmail and HIPPA Compliance
Get Paid Now On Outstanding Invoices
Fundbox offers business owners a cash-in-hand solution better than unsecured small business loans or standard invoice factoring.
How to Advertise Online in the South Florida Market
Miami Web Marketing
If you are a small to mid-size business in the Miami metro area you may be underestimating the ability of web marketing to grow your business. People in your community use smartphones and tablets every day to find products and services, check prices, and read reviews. Your online presence has never been more important than right now. You are stuck in an old way of thinking if you believe that only national companies and internet based businesses need web marketing. Of course, business is still built on word-of-mouth, personal referrals, and customer engagement – but in 2016, that is all happening online and on social media.
Idea180 Named Top Miami Web Development Company
Idea180 is excited and inspired to be notified that we were selected by Expertise.com as one of the top Web Design firms in Miami.
There’s A New Customer Right Up The Street, Can She Find You?
You wouldn’t believe how much smartphones and social media have changed the way people make spending decisions. Did you know that a recent study by Google found that about 88% of mobile users search for local content, and half of them visit a store within 24 hours! These people look for prices and reviews; and […]
There Is A Harmful Link On Your Website That You Don’t Know About
And your old web designer was the one who put it there! A lot of websites have a link, usually in the footer, for the company who built the site. Have you ever considered what that link is doing there? Is it like buying a new car and having a license plate frame that says, ‘I […]
Moderating Comments On Your WordPress Website
WordPress has a built-in comment system which allows website and blog visitors to leave feedback, ask questions, and start a dialogue around your content. This conversation takes place in a ‘comments’ section below each post or page. Most website administrators choose to control what is posted in the comments section because not all comments are […]
WordCamp Miami 2016
WordCamp is a conference about all things WordPress and this year WordCamp Miami is happening on February 19-21 at the Florida International University | School of Business (11200 SW 8th St, Miami, FL 33174). If you are a designer, developer or are is thinking about using WordPress and would like to learn more about the conference; you should go to the official […]
Web Design 101 (Important Questions To Ask Your Designer)
Most business owners, entrepreneurs, artist, freelancers, and solo professionals have come to understand that having a website and an internet presence is a must in the 21st Century. A website is a cost-effective and simple way to gain credibility, keep customers and clients informed, provide 24/7 point of contact, and save time by automating routine […]
3 Travel Startups Bringing Private Jets to Economy Passengers
We have seen on-demand economy sites and apps appearing everywhere (UBER, Lyft, BoatBound, AirBnB, etc). Now the sharing economy is eroding the private jets category. We have selected a few of the most recent and popular for you to check out. JetSmarter is a mobile app offering instant pricing and availability for private jets worldwide […]
Miami Startup Resources for Entrepreneurs
We have prepared this little page together for all the entrepreneurs of South Florida (Miami-Fort Lauderdale and Palm Beach) who need orientation or just an easy place to locate different resources. If you are rather a visual person and would like to access most of these links and a few others, this is a mindmap […]
Do You Manage with the Tip of a Whip or by Granting Freedoms?
There is a Greek tale in “The Republic”, written by Plato, in which a question is posed in front of the leaders of the city; “If the most distinguished citizens were able to get their hands on a magic ring that made them invisible, what do you think they would do? Steal? Cheat? Kill? Or do you think they would still do right […]
Can Social Media Marketing Pay Off?
(Or Is It Yet Another Service Marketers Want to Promote)? Can Social Media Marketing Work For Your Business (Or Is It Yet Another Service Marketers Want to Promote)? The short answer to both questions is, ‘YES.’ Social Media Marketing (SMM) can generate brand awareness (locally, nationally or globally), it can influence purchases (give your brand “social […]
Have a Google Photo Shoot For Your Business
If you have a Google local business listing (now called Google Places), you can take advantage of a Google Photo shoot. Google photographers are currently visiting businesses in select cities in the US (including South Florida – Miami, Ft. Lauderdale, and West Palm Beach). Any business can apply for a photo shoot, and demand will […]
Experiences, Not Products, Provide Happiness (It’s Science)
Treehugger has a nice post on a recent Cornell University study that found “experiences” to be more rewarding than “products” because of people’s tendencies to evaluate happiness by comparing themselves to others. According to the study, experiences are so effective at making us happy because we truly “own” them in that they become integrated into […]
Online Marketing and the Web 2.0
Theories about the impact of the Web 2.0 on the advertising industry are all over the marketing blogs lately. The Web 2.0 is the latest state that the evolution of the internet has turned into. The web has mutated from a static collection of information into a dynamic hub of millions of users collaborating and […]
How Much Does a Web Page Cost?
The quick answer is as much as you want to spend. I have seen deals from $150.00 bucks to $80,000.00 dollars. Why is there such a big difference? Because developing a web page is just like constructing a building; it will depend on the materials you use, how many stories, the real estate, the time […]
How Much Should You Pay for Web Design?
The quick answer is as much as you want to spend. There are sites you can build for free in a day or just a few bucks per month to sites that need project managers thousands of dollars for several months. Why is there such a big difference? Because developing a web page is just […]