Being an entrepreneur isn’t about flipping a coin a hoping for success. In a world where new businesses names appear and disappear in the blink of an eye, it’s important to understand why companies fail and what to do about it.
For instance, you can have a well-branded idea, a great website, and even an audience, and you might not be selling.
How can a company survive like that?
Companies are usually born of the vision of an entrepreneur that came with an innovative solution to a common problem. However, if you as an entrepreneur fail to transmit this idea to investors, employees or customers, it will be difficult to keep your business alive.
These are 4 basic rules for startups and entrepreneurs that want to sell out
1. Business card
Networking is more than just a fancy word to justify printing a hundred business cards. The truth is, business cards are still a thing and you never know when you’ll meet a potential client. Spend some time crafting a well-designed presentation for your business card that clearly describes what you do within your company.
Seriously, it won’t cost you more than 30$ to find a good designer, and you’ll be sending a message. A business card communicates much of the business and the person who is behind it.
Think of it, if the owner behind the business does value its brand sufficiently to invest in business cards, he must be deadly serious about his job.
2. Corporate web/email page
If you don’t have a digital presence, you’re nonexistent for a vast universe of potential clients. Today, the company that does not have a website or professional email with a certified domain is out of the game.
Would you take seriously a business that sends you an electronic invoice from a Gmail account?
And for your webpage, remember that your client wants to buy from you, not study you. Your mission, vision, and values are sometimes needless info for your clients. Instead, focus on getting your client the info that they really need and that ultimately converts to sales.
3. Social networks
In the United States alone, users spend almost a quarter part of their time online on social networks.
Today, social networks dominate the attention of the user. If you are present in the network, you’ll also be in the minds of your consumer, consciously or unconsciously.
Social networks are channels to speak directly to your customers and get feedback from your target audience. Think as if it were a focus group.
4. Include an office number
Calling a landline may be the most traditional and ancient way to contact a business, but there’s a reason why customers still do it.
They offer a level of trust and quality of voice that you cannot achieve with a mobile phone. In the minds of potential customers, if the company does not have a fixed phone number, creates uncertainty and doubts regarding the company existence.
If your client calls to the landline of your business and answer, this means that obviously you are installed physically in a real address and that you’re not a phony.
If you want to know more about how to keep your small business thriving and find the latest resources in digital marketing, subscribe to our blog and check our latest blog posts, updated bi-weekly.